Each of the Following Is a Limitation of SMS Codes

question 27

Multiple Choice

Each of the following is a limitation of SMS codes EXCEPT:

• A) There is a time delay for registration with the Canadian Wireless Telecommunications Association to protect consumers against spam.
• B) The relatively low penetration of smart phones in Canada does not ensure that the use of SMS advertising will deliver a favourable ROI to advertisers.
• C) Cell phone carriers are not all fully able to work with each type of code.
• D) Marketers are concerned with not having the proper metrics with which to measure success.

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Definitions:

Heart Disease

A range of conditions that affect the heart, including coronary artery disease, heart rhythm problems (arrhythmias), and congenital heart defects.

Narcissistic Personality Disorder

A mental disorder characterized by an inflated sense of self-importance, a deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others.

Tobacco Industry

The sector of the economy involved in the manufacture, marketing, and sale of tobacco and tobacco products.

Type A Personality

A temperament characterized by high levels of competitiveness, self-drive, impatience, and a sense of urgency.