An Internet Display Ad Is Said to Be Socially-Enabled If

question 11

Multiple Choice

An Internet display ad is said to be socially-enabled if it is an ad that ____

• A) targets consumers who are new to social media.
• B) links to a social networking site when clicked.
• C) is published on a social networking site.
• D) is published on a social networking site and links to another social networking site when clicked.

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Definitions:

Firm's Flexibility

The ability of a business to adapt quickly and efficiently to changes in the market environment, customer demands, or production needs.

Responsiveness

The ability to quickly and effectively respond to customer needs, complaints, and market changes, contributing to customer satisfaction and competitive advantage.

Customer Satisfaction

Refers to the measure of how products or services supplied by a company meet or surpass a customer's expectation.

Orientation

The initial process of familiarizing a new employee with the company, its policies, and their role, or the underlying approach or attitude of an individual or organization.