Blogs Are a Multifaceted Brand Communication Tool,in That It Provides

question 76

Multiple Choice

Blogs are a multifaceted brand communication tool,in that it provides all of the following opportunities EXCEPT:

• A) paid media through ad placement within the blog.
• B) user-generated content allowing for only positive feedback, as the blogger monitors and controls added content.
• C) owned media akin to the brand's website.
• D) a friendly public relations face to the general public.

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Definitions:

Capital Gains

The profit earned from the sale of an asset or investment which has increased in value over the holding period.

Shares

Units of ownership in a company or financial asset that represent a portion of the total capital.

Dividend Yield

A company's yearly dividend disbursement compared to its stock price, shown as a financial ratio.

Dividend Income

Income received from owning shares of stock in a company, usually paid out from the company's profits to shareholders at regular intervals.