Which of the Following Statements About Display Advertising on the Internet

question 50

Multiple Choice

Which of the following statements about display advertising on the Internet is NOT true?

• A) Internet display ads tend to look like the ads found in print media.
• B) Display ads are placed on virtually any Internet site, including social media and within e-mail messages.
• C) Canada's top advertisers put half of their display ad expenditures in social media.
• D) While display advertising revenue has grown substantially, it is still nowhere near the revenues generated by magazine advertising.

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Definitions:

Allport

Refers to Gordon Allport, a pioneering psychologist known for his theory of personality and the study of prejudice.

Collective Conscious

A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, term coined by sociologist Émile Durkheim.

Statistical Analysis

The process of collecting, examining, and interpreting data to identify patterns and relationships.

Scientific Research

A systematic investigation and study conducted to obtain and analyze information in order to enhance knowledge in a particular field.