The Need for Digital Ad Placement Firms Is Supported by the Fact

question 61

Multiple Choice

The need for digital ad placement firms is supported by the fact that:

• A) celebrities are charging exorbitant rates to add their voice to a brand's social media presence.
• B) the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads.
• C) personal bloggers wield a great deal of influence over consumers when describing their brand experiences.
• D) specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective.

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Definitions:

Socially Optimal Levels

Situations or outcomes in an economy that are considered the best from the standpoint of society as a whole, often involving efficient allocation of resources.

Effluent Dumping

The discharge of pollutants or waste materials into the environment, particularly into water bodies, without adequate treatment.

Profit-Maximizing Firm

A business entity whose primary goal is to achieve the highest possible level of profit through its operations and decisions.

Emissions

The act of releasing substances, such as greenhouse gases, pollutants, or radiation, into the environment, typically the air.