Advertisers Can Measure the Relative Effectiveness of a Direct Marketing

question 7

Multiple Choice

Advertisers can measure the relative effectiveness of a direct marketing campaign quickly by looking at the:

• A) cost per thousand (CPM)
• B) breakeven point
• C) net sales
• D) cost per order (CPO)

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Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, through gestures, body language, and facial expressions.

Nonverbal Cues

Forms of communication without words, including gestures, body language, facial expressions, and eye contact.

Email

A method of exchanging digital messages over the Internet, utilizing a protocol such as SMTP for sending and IMAP or POP3 for receiving.

Culturally Sensitive

The awareness and consideration of cultural differences and similarities when interacting with people from various backgrounds.