Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing

question 10

Multiple Choice

Which effectiveness measure is most commonly employed in direct marketing?

• A) cost per order (CPO)
• B) cost per thousand (CPM)
• C) cost per man-hour (CPMH)
• D) sales per database name (SDN)

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Definitions:

Upper Respiratory Tract

The part of the respiratory system that includes the nose, nasal passages, pharynx, and larynx.

Pharyngitis

Inflammation of the back of the throat, known as the pharynx, typically resulting in a sore throat and difficulty swallowing.

Acute Bronchitis

Inflammation of the bronchi in the lungs; often caused by a viral or bacterial infection.

Pulmonary Capillaries

Tiny blood vessels surrounding alveoli in the lungs where Gas exchange of oxygen and carbon dioxide occurs.