Air Miles Currently Offers Consumers the Option of Using Points

question 38

Multiple Choice

Air Miles currently offers consumers the option of using points collected as cash when making purchases at a point of sale:

• A) in order to lessen the time delay associated with collecting points for big-ticket items.
• B) because some of the partners would rather give out cash than merchandise.
• C) because forcing the collection of points in order to achieve non-monetary rewards did not effectively build brand equity among the partners.
• D) in order to enhance the rewarded-behaviour mechanism.

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Definitions:

Conflict Management

Conflict Management involves the processes and strategies that individuals or teams use to handle disagreements or disputes effectively, aiming for resolution or mitigation.

Strategies

Comprehensive plans or sets of actions designed to achieve specific goals or solve particular problems.

Communication Style

The characteristic way in which someone expresses themselves verbally and nonverbally, often influencing how effectively they interact with others.

Challenges

Difficulties or obstacles that require effort and determination to overcome, often leading to personal growth or achievement.