Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing

question 10

Multiple Choice

Which effectiveness measure is most commonly employed in direct marketing?

• A) cost per order (CPO)
• B) cost per thousand (CPM)
• C) cost per man-hour (CPMH)
• D) sales per database name (SDN)

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Definitions:

Validity

The degree to which a test, tool, or study accurately measures or reflects what it is intended to measure.

Applicability

The relevance or suitability of something for a particular purpose or in a specific context.

Accuracy

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or a standard.

Independent Variable

In an experiment, it is the variable that is manipulated or changed to observe its effect on the dependent variable.