Each of the Following Is a Strength of Event Sponsorship

question 11

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

• A) Effective IMC programs can be built around them at the local, regional or national level.
• B) The brand can be positioned to a well-defined target audience.
• C) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.
• D) Many marketers need evidence that event sponsorship is effective and a good return on their investment.

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Definitions:

Natural Leader

An individual who instinctively takes charge or influences others without formal authority, often due to inherent personality traits and charisma.

Inborn Talent

Natural skills or abilities that an individual possesses from birth.

Leadership Skills

Refers to the abilities and competencies that effective leaders demonstrate, including communication, decision-making, and strategic thinking.

Bennis and Nanus

Scholars known for their work on leadership, especially their identification of the four competencies of effective leaders: attention through vision, meaning through communication, trust through positioning, and the deployment of self.