The Building or Reinforcement of Consumer-Franchise or Equity for a Brand

question 101

Multiple Choice

The building or reinforcement of consumer-franchise or equity for a brand:

• A) can really only be accomplished through advertising
• B) can be done with carefully planned sales promotion programs
• C) can be done more easily through trade-oriented promotions than through consumer-oriented promotions
• D) is really not very important given the prolonged economic prosperity that Canadians have enjoyed

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Definitions:

Management Control

A systematic effort by business management to compare performance to predetermined standards, plans, or objectives in order to ensure that organizational goals are met.

Political System

The structure through which a society organizes and governs itself, including institutions, political parties, and governing bodies.

Production

The process of creating, manufacturing, or generating goods and services.

Goods and Services

Goods and services are the outputs of economic activity: goods are physical items that can be purchased, while services are activities performed by others for a fee.