When Calculating the Costs of a Couponing Program,marketers Should Consider

question 2

Multiple Choice

When calculating the costs of a couponing program,marketers should consider all of the following EXCEPT:

• A) production and distribution costs
• B) the face value of the coupon redeemed
• C) the copy and layout of the coupon
• D) handling costs

---

Definitions:

12-Step Model

A structured program designed to help individuals recover from addiction or compulsive behaviors, originally developed by Alcoholics Anonymous.

TC Model

Therapeutic Community Model; a treatment approach that uses a structured, communal living environment to promote recovery from addiction or mental illness.

N-SSATS

National Survey of Substance Abuse Treatment Services, which collects data on the location, characteristics, and use of alcohol and drug abuse treatment facilities.

Outpatient Levels

Degrees or types of medical or psychiatric care provided to patients who visit a healthcare facility but do not require admission to a hospital.