Which of the Following Is NOT a Limitation of Rebates

question 55

Multiple Choice

Which of the following is NOT a limitation of rebates?

• A) Rebates can encourage brand switching or repeat purchase behaviour.
• B) Consumers do not want to be bothered saving cash register receipts and proofs of purchase.
• C) Nonusers of rebates are likely to perceive the redemption process as too complicated.
• D) When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective.