Which of the Following Is True About the Usefulness of Street-Level

question 4

Multiple Choice

Which of the following is true about the usefulness of street-level posters?

• A) Large amounts of text and pictures of people enhance product recognition.
• B) Short headlines, longer body text and a product shot enhance the creative appeal.
• C) Specifying a brand name in the headline enhances message appeal.
• D) The use of humour accelerates brand recognition.

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Definitions:

Selling Price

The amount of money for which a product or service is sold to customers.

Raw Materials

The basic materials from which products are made, typically unprocessed or minimally processed before being used in manufacturing processes.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs.

Fixed Costs

Expenses that do not change in total regardless of the level of production or sales activity, such as rent, salaries, and insurance.