One Study Found That Total Recall for ______ Ads Reached

question 56

Multiple Choice

One study found that total recall for ______ ads reached 74%,compared to 32% for TV ads.

• A) radio
• B) movie theatre
• C) online
• D) billboard

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Definitions:

MODE.SNGL(data range)

A statistical function that returns the most frequently occurring value in a given data range.

Arithmetic Mean

The sum of a collection of numbers divided by the count of numbers in the collection, commonly known as the average.

Midrange

The statistical measure calculated by taking the average of the highest and lowest values in a data set.

Mode

The value that appears most frequently in a data set.