Transit Media Is Sold

question 40

Multiple Choice

Transit media is sold:

• A) to the highest bidder in any particular time period.
• B) bus-by-bus and station-by-station.
• C) on a four-week basis with a certain desired level of GRPs.
• D) according to level of exposure.

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Definitions:

Straight Rebuy

Describes a routine repurchase of the same goods or services without modification, often made by businesses from previous suppliers.

Buying Process

The series of steps a consumer goes through, from recognizing a need or desire to the final purchase decision, including information search, evaluation of options, and post-purchase evaluation.

Modified Rebuy

A buying situation where an organization makes changes to its previous purchase orders, involving modifications in product specifications, prices, or suppliers.

New Buy

A purchasing situation in which a buyer purchases a product or service for the first time, presenting a significant decision-making process.