A Liqueur Company Wants to Advertise in an In-Flight Commercial

question 31

Multiple Choice

A liqueur company wants to advertise in an in-flight commercial.What are the disadvantages associated with using this form of in-flight advertising?

• A) high costs
• B) lack of wearout
• C) inability to segment market
• D) an audience feeling that such ads are intrusive

---

Definitions:

Close Female Friend

A female individual with whom one shares a deep bond of friendship, characterized by trust, loyalty, and mutual support.

Gestural Communication

The use of body movements, such as gestures, to convey messages or emotions without verbal communication.

Miscommunication

The failure to convey or understand a message correctly between parties, which can lead to confusion, misunderstandings, and sometimes conflict.

Kraut and Johnston

Researchers known for their studies in social psychology, particularly in the context of human interactions and the effects of computer-mediated communication.