What Are the Two Primary Objectives of Advertising in Outdoor,transit,and

question 17

Multiple Choice

What are the two primary objectives of advertising in outdoor,transit,and place-based media?

• A) brand awareness and brand purchase intention
• B) brand awareness and brand attitude
• C) category need and purchase facilitation
• D) category need and brand purchase intention
• E) brand attitude and brand purchase intention

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Definitions:

Cooperate

This action involves working together with others towards a common goal or objective, typically requiring communication and coordination.

Personality Trait

Enduring characteristics or dispositions that influence an individual's behavior across different situations.

Conscientiousness

A personality trait characterized by meticulousness, responsibility, and a structured approach to tasks, often associated with high levels of success and achievement in various domains.

Agreeableness

A personality trait characterized by warmth, kindness, and a cooperative disposition, often associated with higher levels of social harmony.