Information on the Characteristics of Magazine Audiences in Canada Is

question 5

Multiple Choice

Information on the characteristics of magazine audiences in Canada is primarily provided by:

• A)Print Measurement Bureau (PMB)
• B)A.C.Neilson
• C)the magazines themselves
• D)SRDS's Business Publication Advertising Source

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Definitions:

Psychophysics

The scientific study of the relationship between stimuli (which are physical) and the sensations and perceptions they produce in the observer.

Physical Energy

The capacity to perform work or to produce physical changes within the body or environment, stemming from physical or chemical resources.

Sensory Physiology

The study of how organisms perceive and respond to physical stimuli in their environment through sensory organs.

Constant Stimuli

A method in psychophysics used to measure the sensitivity of sensory systems by presenting stimuli of constant intensity but differing in duration or frequency.