Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Advertising

question 55

Multiple Choice

Marketers can achieve geographic selectivity in magazine advertising by advertising in:

• A) general-interest business publications
• B) national editions of major magazines that cover the entire country
• C) magazines that are edited for and targeted toward particular regions, cities, or areas
• D) magazines that are targeted at people who enjoy gardening

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Definitions:

Occupations

Various forms of employment or professions in which individuals engage to earn a living.

Complementary

Products or services that are used together, where the use of one increases the value or demand for the other.

Productivity

The measure of the efficiency of production, often quantified as the ratio of outputs produced to inputs used in the production process.

Output Effect

The output effect is the impact on total revenue generated by selling an additional unit of a product or service, assuming the price remains constant.