Which of the Following Comparisons of Primary In-Home Readers of a Magazine

question 32

Multiple Choice

Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?

• A) Advertisers generally attach greater value to primary in-home readers.
• B) Advertisers generally attach greater value to pass-along readers.
• C) Pass-along readers should be totally discounted in evaluating magazine readership.
• D) Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.