Most National Advertisers

question 72

Multiple Choice

Most national advertisers:

• A) use only network advertising
• B) prefer spot advertising because of lower rates, less clutter, and more flexibility
• C) use both network and spot advertising and try to effectively combine the two
• D) do not need to concern themselves with spot advertising

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Definitions:

Income Subsidy

A monetary assistance provided by the government to individuals or groups to increase their income level, often aimed at reducing poverty.

Redistributing Income

The transfer of income from certain individuals or groups to others through mechanisms like taxation, welfare programs, and social policies to achieve greater social equity.

Income Distribution

The way in which total income is shared among the members of a society.

Allocation of Resources

The process of distributing available resources for various uses in an economy.