Which of the Following Is NOT a Benefit of Advertising

question 76

Multiple Choice

Which of the following is NOT a benefit of advertising on specialty networks?

• A) no large up-front commitment is necessary
• B) lower overall advertising rates
• C) consumer popularity enhances viewership numbers
• D) mass appeal of specialty programming fits shotgun approach to reach objectives

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Definitions:

Generalizable

The extent to which findings or conclusions from a study can be applied to wider populations, contexts, or circumstances.

Delay of Gratification

Delay of gratification is the ability to resist the temptation for an immediate reward and wait for a later reward.

S Data

Self-report data, information provided by an individual about themselves, often used in psychological research and assessments.

I Data

Informant data obtained from reports by others who know the person well, typically used in personality assessment to provide an external perspective on someone's behavior and traits.