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While Most Network Commercials Are 30- or 15-Second Spots,direct-Response Advertisers

question 62

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While most network commercials are 30- or 15-second spots,direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:


Definitions:

Stator

The stationary part of an electric machine, such as a motor or generator, that houses the coil windings and does not rotate.

RPM

Stands for revolutions per minute, a unit of rotational speed indicating the number of turns made by an object in one minute.

Torque

The turning force developed by a motor.

Horsepower

A unit of measurement for power, particularly for engines and motors, representing the power needed to lift 550 pounds by one foot in one second.

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