A Device Worn by Individuals That Records a Silent Signal

question 52

Multiple Choice

A device worn by individuals that records a silent signal emitted from programming is called a(n) :

• A) electronic diary
• B) media exposure device
• C) portable people meter
• D) prime-time access device

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Definitions:

Investment Turnover

A measure of a company's ability to generate sales from its investment in assets, typically used to assess the efficiency of investment usage.

Profit Margin

A ratio of profitability calculated as net income divided by revenue, showing the percentage of each dollar of revenue that results in net income.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment relative to its cost.

Profit Margin Factor

A financial ratio that indicates the percentage of revenue that exceeds the cost of goods sold, representing the efficiency of a company in generating profit from sales.