Which of the Following Statements About Program Ratings and Share

question 4

Multiple Choice

Which of the following statements about program ratings and share of audience measures is true?

• A) Program ratings are always higher than share of audience.
• B) Program ratings and share of audience are usually the same.
• C) Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D) Unlike share of audience measures, program ratings consider variation in the number of sets in use since they are based only on those households that have their sets in use.

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Definitions:

Modern Contract Law

The body of law governing legally enforceable agreements between parties, reflecting contemporary needs and practices.

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The condition of being distinctly defined or specialized, often used in contexts where particular details or requirements are emphasized.

Classical Contract Law

A framework of legal principles that dictate the formation, performance, and enforcement of agreements between parties.

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