Which of the Following Statements About the Length of Television

question 74

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A) Commercials have become longer as the demand for broadcast time has dwindled.
• B) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
• C) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D) Fifteen-second commercials account for over half of the ads seen on network television.