Which of the Following Is NOT a Reason Why National

question 42

Multiple Choice

Which of the following is NOT a reason why national advertisers might use spot television advertising?

• A) concentrate advertising in areas where market potential is the greatest
• B) concentrate advertising in areas where more ad support is needed
• C) offer support and cooperative advertising to local dealers and retailers
• D) advertise a product with wide-spread distribution

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Definitions:

Unearned Revenues

Unearned revenues are payments received from customers before the company has provided goods or services, reflected as a liability on the balance sheet.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditures to the correct period.

Revenue Accounts

Accounts that track the income earned by a company from its normal business operations or other activities.

Salaries and Wages Payable

Obligations due to employees for completed work that hasn't been compensated yet.