While Most Network Commercials Are 30- or 15-Second Spots,direct-Response Advertisers

question 62

Multiple Choice

While most network commercials are 30- or 15-second spots,direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:

• A) late-night spot ads
• B) B-to-C specialty ads
• C) interstitials
• D) infomercials

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Definitions:

Facility-Level Costs

are overhead costs that are not directly tied to production or volume, such as rent, insurance, and security for a factory.

Support Department

A division within an organization that provides essential services or support to production or primary operations departments.

Support Department Costs

Support Department Costs are expenses incurred by service departments within a company, such as human resources or maintenance, that do not directly contribute to revenue but provide essential support to profit-making operations.

Indirectly Related

Pertaining to elements or factors that have an influence on a situation or outcome but are not a direct cause or effect.