Which of the Following Statements About the Length of Television

question 74

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A) Commercials have become longer as the demand for broadcast time has dwindled.
• B) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
• C) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D) Fifteen-second commercials account for over half of the ads seen on network television.

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Definitions:

Self-Interest

Acting in a way that is most personally beneficial, often guiding economic decisions and behaviors.

Social Interest

The welfare or well-being of the general public and society as a whole, often considered in economic and policy decisions.

Consumer Sovereignty

The idea that consumers' preferences and choices dictate the types and quantities of goods and services produced by an economy.

Producer Decisions

The selections made by firms regarding the production of goods or services, including what, how, and for whom to produce.