Which of the Following Does NOT Limit Radio's Effectiveness as an Advertising

question 35

Multiple Choice

Which of the following does NOT limit radio's effectiveness as an advertising medium?

• A) limited research data on listening audiences
• B) difficulty in retaining listener attention to commercials
• C) creative limitations because of the absence of a visual image
• D) flexibility in producing and scheduling commercials

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Definitions:

Dendrite

A branched extension of a neuron that receives stimuli and conducts impulses toward the cell body.

Myelin Sheath

The fatty layer that surrounds and insulates the axons of some neurons, which enables faster transmission of electrical impulses.

Neurotransmitters

Chemicals that transmit signals across a synapse from one neuron to another neuron, muscle cell, or gland cell.

Synaptic Vesicle

Membrane-bound sacs in the presynaptic terminals of neurons that store neurotransmitters, which are released into the synaptic cleft in response to an action potential.