In Calculating Both the Brand Development Index (BDI)and the Category

question 35

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and High CDI.What do these results imply?

• A) High market share; good market potential
• B) Low market share; good market potential
• C) High market share; monitor for sales decline
• D) Low market share; poor market potential

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Definitions:

Quarterly Deposits

Regular deposits made into an investment or savings account every three months.

Future Value

Future value is a financial concept that estimates how much an investment will be worth at a future date, considering factors like interest earned or capital gains.

Compounded Quarterly

Refers to the process where interest is calculated and added to the principal sum every quarter (every three months) so that subsequent interest calculations are based on the increased principal.

Annual Lease Payments

The total amount paid over a year for the use of leased property or equipment.