The Primary Objective of ______ Is to Develop a Framework

question 90

Multiple Choice

The primary objective of ______ is to develop a framework that will deliver the message to the target audience in the most efficient,cost-effective manner possible.

• A) media planning
• B) market segmentation
• C) target marketing
• D) organizational planning

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Definitions:

MBO

Management by Objectives; a strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed upon by both management and employees.

Frustration-regression

A psychological response wherein an individual faced with frustration or blocked goals regresses to earlier behaviors or actions as a coping mechanism.

Thematic Apperception Test

A projective psychological test that evaluates a person's patterns of thought, attitudes, observational capacity, and emotional responses to ambiguous test materials.

Projective Technique

A method of assessing individuals' underlying thoughts, feelings, or attitudes by interpreting their responses to ambiguous stimuli.