Each of the Following Is a Media-Usage Characteristic Which May

question 15

Multiple Choice

Each of the following is a media-usage characteristic which may affect the achievement of specific communication objectives EXCEPT:

• A) cost efficiency
• B) control for selective exposure
• C) amount of processing time
• D) creativity for emotional responses

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Definitions:

Looking-glass Self

A social psychological concept that suggests individuals shape their self-concepts based on how they believe others perceive them.

Mead

An alcoholic beverage created by fermenting honey with water, sometimes with the addition of fruits, spices, grains, or hops.

Stockbroker

A professional who buys and sells stocks and other securities on behalf of clients in exchange for a fee or commission.

Overjustification Effect

A psychological phenomenon where external rewards can reduce intrinsic motivation for a task, due to the individual attributing their behavior to the reward rather than their own interest.