In Calculating Both the Brand Development Index (BDI)and the Category

question 35

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and High CDI.What do these results imply?

• A) High market share; good market potential
• B) Low market share; good market potential
• C) High market share; monitor for sales decline
• D) Low market share; poor market potential

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Definitions:

Dimension

A measurable extent of some kind, such as length, width, depth, or time, often used in mathematics and physics.

Control Through Nonhuman Technology

refers to the use of technological tools, systems, and artifacts to exert power or influence behaviors without direct human intervention.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often leading to global interdependence.

Vagabonds

Individuals who wander from place to place without a permanent home or job, often living a lifestyle outside conventional societal norms.