Given That a Message Is Complex as Far as Comprehension

question 23

Multiple Choice

Given that a message is complex as far as comprehension is concerned,the strategy should be to maximize ______ at the expense of ______.

• A) Frequency; CPM
• B) Reach; frequency
• C) Reach; GRPs
• D) Frequency; reach

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Definitions:

Testicles

Male reproductive organs that produce sperm and hormones, notably testosterone, located in the scrotum.

Voice

The sound produced by humans and some animals using the vocal cords for speaking, singing, or other sounds.

Pubic Hair

Body hair that appears on the genitals and surrounding area during puberty as a secondary sex characteristic.

Facial Hair

Hair that grows on the face, typically on areas such as the chin, cheeks, and upper lip, often seen as a secondary sex characteristic in males.