The Concept of _____ Is Based on the Assumption That

question 95

Multiple Choice

The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey the desired method.

• A) average frequency
• B) average reach
• C) effective reach
• D) GRPs

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Definitions:

Connecting Term

A word or phrase that joins sentences, phrases, or concepts together in a logical or meaningful way.

Furniture

Movable objects intended to support various human activities such as seating, eating, and sleeping.

Sears

An American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century, historically significant for its mail-order catalogs.

Predicate

An element of a sentence or clause where a verb is present and it communicates information about the subject.