The Major Problem with the Use of Cost Per Thousand

question 75

Multiple Choice

The major problem with the use of cost per thousand figures is:

• A) determining pass-along rates
• B) determining time spent reading the magazine
• C) calculating cost estimates efficiently
• D) determining an efficient way to estimate the effects of sweep periods

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Definitions:

Short-Term Memory

A type of temporary memory storage that holds a small amount of information for a short period of time.

Items of Information

Discrete pieces of knowledge or data that can be used in processing, analysis, or communication.

Memory Capacity

The amount of information that can be held in the mind at one time, or stored in long-term memory.

Flashbulb Memory

A highly detailed, exceptionally vivid memory of the moment and circumstances in which a piece of shocking or emotionally arousing news was heard.