_____ Is the Process of Planning and Executing the Conception,pricing,promotion,and

question 31

Multiple Choice

_____ is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,good,and services to create exchanges that satisfy individual and organizational objectives.

• A) Integrated marketing communications
• B) Marketing
• C) Advertising
• D) Sales promotion

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Definitions:

Cost Benefits

An analysis or the assessment of the gains (benefits) obtained from a decision, compared to the costs involved in taking that action.

Shared Leadership

A leadership model that disperses leadership responsibilities among members of a team or organization, emphasizing collaboration and empowerment.

Cohesion

A social science term referring to the bonding together of members of an organization or group, facilitating solidarity and working towards common goals.

Challenges

Difficulties or obstacles that need to be overcome, often requiring effort, skill, or strategy.