How Does Advertising Differ from Publicity

question 33

Multiple Choice

How does advertising differ from publicity?

• A) Advertising is done by manufacturers, and publicity is done be retailers.
• B) Advertising is paid for by the sponsoring organization, and publicity is not.
• C) Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character.
• D) Advertising typically utilizes mass media, and publicity does not.

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Definitions:

HMS Beagle

A British Royal Navy ship on which Charles Darwin made his famous voyage, providing key observations that led to the development of his theory of natural selection.

Darwin

Charles Darwin, a 19th-century naturalist best known for his contributions to the theory of evolution through natural selection.

Galápagos Island Finches

A group of about 15 species of finches from the Galápagos Islands, known for their varied beak shapes and sizes, which inspired Charles Darwin's theory of natural selection.

Three-Domain System

A classification system in biology that divides cellular life forms into three domains: Archaea, Bacteria, and Eukarya.