Which of the Following Statements About Direct Marketing Is True

question 41

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Direct marketing and direct mail are synonymous.
• B) Direct marketing includes a variety of techniques and activities such as direct mail, telemarketing, and direct response advertising.
• C) Direct marketing has lost popularity over the past two decades, owing primarily to changing lifestyles and technologies.
• D) Business-to-business marketers criticize direct marketing as an ineffective way to identify potential sales leads, communicate with customers, and provide them with information about their products or services.

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Definitions:

Gross Margins

The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage, indicating the efficiency of sales relative to production costs.

Cost Centres

Parts of an organization that do not directly generate revenue but incur costs, such as departments or divisions, which are important for budgeting and cost control.

Reportable Segments

Operating segments of a business that meet specific criteria requiring separate reporting under financial reporting standards.

Subsidiary Financial Statements

Financial statements that detail the financial status and performance of a subsidiary company, separate from its parent company's statements.