Which of the Following Statements About Direct Marketing Is True

question 54

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Direct marketing has not traditionally been considered an element of the promotional mix, since it had distinct objectives, strategies and tactics.
• B) One of the major tools of direct marketing is indirect-response advertising.
• C) Direct marketing is seldom, if ever, used by companies that have a sales force.
• D) Direct marketing does not exist beyond direct mail and mail-order catalogues.

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Definitions:

Welding Department

A specialized division within a manufacturing or engineering company focused on joining metal parts through the application of heat.

Weighted-Average Method

The weighted-average method calculates the cost of goods sold and ending inventory value, considering the average cost of all inventory items based on weight.

Equivalent Units

A concept used in cost accounting to standardize units of production, making them comparable despite being in different stages of completion.

Fabricating Department

A section within a manufacturing company where raw materials are assembled or processed into finished products.