The Increased Usage of Relationship Marketing Is Due to the Fact

question 66

Multiple Choice

The increased usage of relationship marketing is due to the fact that:

• A) customers have become less demanding
• B) customers want products and services that are mass-produced rather than tailored to their specific needs and wants
• C) retaining customers is generally more cost effective than acquiring new ones
• D) it is very costly to maintain customer databases

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Definitions:

Quarterly Amounts

Financial figures or sums calculated or reported every three months within a fiscal year.

Government Agencies

Organizations or bodies formed by a government to enact policies, enforce laws, and manage public sector activities.

Credit Balance

The amount of money in a financial account that the account holder can claim, representing a surplus of payments over charges.

Pegboard System

An organizational tool consisting of a board with holes into which pegs are placed to hang tools, keys, or other items, often used in retail or workshop settings.