The _____ Is a Written Document That Describes the Overall

question 46

Multiple Choice

The _____ is a written document that describes the overall marketing strategy and programs developed for an organization,product line,or brand.

• A) promotional plan
• B) marketing plan
• C) communications plan
• D) situation analysis

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Definitions:

One-time Investment

An investment made with a single lump-sum payment, as opposed to recurring investments.

College Education

Attainment of higher learning and skills obtained by attending an institution of higher education, such as a college or university.

Insurance Settlement

The payment made by an insurance company to a claimant, policyholder, or beneficiary under the terms of the insurance policy.

Present Value

The current financial worth of a forthcoming sum of money or sequence of cash flows, with a particular rate of interest in mind.