An External Situation Analysis Could Include All of the Following

question 62

Multiple Choice

An external situation analysis could include all of the following EXCEPT:

• A) a competitive analysis
• B) the product's benefits
• C) consumer behaviour analysis
• D) environmental analysis

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Definitions:

Financial Statements

Reports that provide an overview of a company's financial condition, including balance sheet, income statement, and cash flow statement.

Common-Size Form

A financial statement analysis tool that expresses each item in a financial statement as a percentage of a base item, facilitating comparison across different periods or companies.

Dun & Bradstreet

A leading global business analytics company that provides commercial data, analytics, and insights for businesses.

Peer Group

A set of companies or individuals used as a point of reference for performance comparison or benchmarking.