Examlex
The test statistic for the null hypothesis that the correlation among the ranks is equal to zero is a chi-square statistic.
Horizontal Flow
The movement of information, resources, or processes across an organization or system at the same level or hierarchy, promoting collaboration and efficiency.
Virtual Brand Community
Virtual Brand Community is an online group of individuals with shared interests in a particular brand, where members interact and exchange information, reinforcing brand loyalty and engagement.
Consumer-Generated
Content or data created by customers or end-users, typically referring to reviews, feedback, or online discussions about products or services.
Marketing Influence
The effect that marketing activities have on consumers' purchasing decisions and behavior.
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