Data for Selected Fruits Purchased at Wholesale Prices for 2005

question 78

Multiple Choice

Data for selected fruits purchased at wholesale prices for 2005 and 2009 are shown below. What is the unweighted aggregate price index?

• A) 112.70
• B) 179.08
• C) 111.97
• D) 109.36

---

Definitions:

Personal Selling

A direct form of selling where salespersons use tailored communication to persuade potential buyers to purchase products or services.

Interactive Communication

A form of communication where there is active participation and exchange between all parties involved, allowing for immediate feedback and adaptation of message.

Publicity

The public visibility or awareness of a product, service, person, or organization achieved through media coverage or promotional activities, often without direct payment.

Sales Promotion

A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.