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A manager at a local bank analyzed the relationship between monthly salary and three independent variables: length of service (measured in months) , gender (0 = female, 1 = male) and job type (0 = clerical, 1 = technical) . The following ANOVA summarizes the regression results: Based on the ANOVA and a 0.05 significance level, the global null hypothesis test of the multiple regression model
VALS Profile
A psychographic tool developed to categorize consumers into types based on their values, attitudes, and lifestyles to better understand buying behavior.
Drive
An innate or learned psychological factor that compels or motivates an individual's actions toward a particular goal.
Customer Value
How a customer views the value of a product or service compared to other available options.
Video Teleconferencing
A technology that allows people in different locations to hold face-to-face meetings without needing to be in the same place, through the Internet and video equipment.
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