Twenty-One Executives in a Large Corporation Were Randomly Selected for a Study

question 33

Short Answer

Twenty-one executives in a large corporation were randomly selected for a study to determine the effect of several factors on annual salary (expressed in $000's). The factors selected were age, seniority, years of college, number of company divisions they had been exposed to and the level of their responsibility. A regression analysis was performed using a popular spreadsheet program with the following regression output: Write out the multiple regression equation. _______________________

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Definitions:

Customer Segmentation

The practice of dividing a company's customers into groups that reflect similarity among customers in each group for targeted marketing and sales strategies.

Entrepreneur

An individual who initiates, organizes, and manages a venture to bring a new product or service to the market, often taking on significant financial risks in the hope of profit.

Beachhead Market

An initial target market that a company focuses on penetrating as a point of entry and a foundation for future growth.

Cross the Chasm

A term derived from Geoffrey A. Moore's book, indicating the challenge startups face in transitioning from early adopters to the broader market.