A Company Is Researching the Effectiveness of a New Web $\neq$

question 115

Multiple Choice

A company is researching the effectiveness of a new web site design to decrease the time to access a website. Five web site users were randomly selected and their times (in seconds) to access the web site with the old and new designs were recorded. The results follow.
What is the alternative hypothesis?

Recognize the defining features of culture and its role in human experience.

Identify the processes through which cultures change and innovate.

Comprehend the significance of nonverbal communication in cultural expression.

Analyze the impact of historical and social events on national ideologies and cultural values.

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Definitions:

Automatic System

This term relates to cognitive processing that functions effortlessly, quickly, and without the need for conscious guidance, as opposed to the deliberate system.

Gut Reactor

An individual who often relies on intuitive, emotional responses rather than analytical thinking when making decisions.

Deliberate System

A cognitive processing system that is slow, analytical, and consciously controlled, often involved in reasoned decision-making.

Social Brain Theory

The hypothesis that the complex social structures of humans have significantly influenced the evolution of the human brain and cognition.